Customer Intelligence.
Actionable Insights.
Trusted by the world’s best brands
Over $6 billion in sales processed
65+ Reports Built By & For Operators
Real answers to the questions operators and CEOs ask every day—with new reports added monthly.
Sales
11 reports
Sales by Period by Channel
Compare sales performance across Amazon, Shopify, and other channels with flexible date groupings.
Units by Period by Channel
Analyze unit volumes by channel to understand where your products are selling most.
10 Reasons Why - Sales & Profit Driver Analysis
Understand the top drivers behind your sales and profit changes with automated analysis of what's moving your business.
Average Selling Price (ASP) Over Time
Monitor average selling price trends across products and channels over time.
Monthly Recurring Revenue (MRR)
Track revenue from repeat customers (2nd+ purchases) to measure customer retention value and predict future revenue streams.
Sales by Product Age
Track revenue by product age categories to see how much sales come from new vs established products over time.
Refund $ and Refund Rate by Month
Monitor refund trends and rates to identify product issues or seasonal patterns.
One-Time vs Returned Sales Analysis (Cohort View)
Analyze revenue from first-time vs repeat customers by acquisition cohort.
Sales by Cohort
See how different customer acquisition cohorts contribute to your total revenue over their lifetime.
Sales by Customer State
Understand geographic sales distribution to optimize marketing and inventory placement.
Order Status by Period
Track order fulfillment, cancellations, and returns to identify operational bottlenecks.
Reports That Drive Actions
Every report is designed to answer a specific question and drive a specific decision.
Size Your Customer Base
Know exactly how many customers you have across all channels and how that's trending.
Measure LTV & LTP
Understand the true Lifetime Value (LTV) and Lifetime Profit (LTP) of every customer segment.
Optimize Subscribe & Save
Maximize subscriber LTV and LTP with data-driven coupon strategies.
Run Smarter Promotions
Acquire new customers, retain your best, and reactivate churned—with the right promo at the right time.
Identify Bundle Opportunities
Discover which products customers frequently buy together to create high-converting bundles.
Find Multi-Pack Candidates
Identify products with high repeat purchase rates that would perform well as multi-packs.
Build Your Retail Pitch
Stack your pitch deck with zip code-level insights showing how many customers already live near retailer stores.
Optimize Ad Spend for ROI
Track CAC, LTV:CAC, and LTP:CAC. Measure changes daily, weekly, monthly, or yearly.
Optimize Campaign-Level CAC
Drill into campaign performance to see which ads acquire customers most efficiently.
Optimize Ad Day-Parting
See when you acquire the most new customers to optimize ad scheduling for maximum acquisition.
Prepare for Exit
Build the data story buyers and investors want to see—customer health, retention, and profitable growth.
One Plan.
Everything Included.
No more agency plans or feature tiers. Every customer gets full access.
Simple, Transparent Pricing
That Grows With You
One unified platform for all your profitability insights. No more complex tiers or agency plans—just straightforward pricing based on your sales volume.
What are your Trailing 12-Month (TTM) sales?
Select your annual sales range to see your monthly price
$0 - $1M
$1,164/year
$1M - $5M
$5M - $10M
As your business grows, your price increases smoothly. Under $50M in sales? Just $100/month per tier.
50% More Subscribers.
For 50% Less.
See how ExpandFi's analytics platform helped optimize Subscribe & Save coupon campaigns, achieving a 1,161% ROI and over $1.1 million in annualized revenue.
Subscribe & Save Coupon Effectiveness
This case study analyzes the effectiveness of S&S coupons for WellWell Vitamins. The most efficient coupon generated a 50.36% subscription rate increase at just $7.72 per new subscriber, with coupon subscribers showing 124.21% higher 12-month LTV than non-subscribers.
What's Next For ExpandFi
We're expanding to give you even more insights across your entire business
New Channels
- TikTok Shop
Full sales and order analytics
- Walmart Marketplace
Complete seller integration
Ad Platform Data
- Meta Ads
Facebook & Instagram ad spend
- Google Ads
Search & Shopping campaigns
- TikTok Ads
TikTok advertising data
- Walmart Ads
Walmart Connect integration
Advanced Profitability
- Order-Level Profitability
True profit per order with all fees allocated
- Customer-Level Profitability
CAC to LTV & CAC to Lifetime Profit analysis
- Ad Spend ROI Analysis
Advertising spend ROI to lifetime value & profit
AI Features
- AI-Powered Insights
Automated anomaly detection and recommendations
- Natural Language Queries
Ask questions about your data in plain English
- Predictive Analytics
Forecast sales, inventory, and customer behavior
- MCP Server Integration
Connect your data to AI assistants like Claude
Frequently Asked Questions
Everything you need to know about ExpandFi pricing and features
Multi-Brand Operators & Agencies
Common questions from agencies managing multiple brands
How Pricing Works
Everything you need to know about our new pricing structure
What Would It Cost To Build Your Own?
Building the infrastructure ExpandFi provides would require significant investment
| Component | Annual Cost | Notes |
|---|---|---|
| Data Warehouse | $12,000 - $50,000 | Snowflake, BigQuery, or Redshift |
| ETL/Data Pipelines | $24,000 - $60,000 | Fivetran, Stitch, or custom |
| Amazon SP-API Integration | $15,000 - $30,000 | Developer time + maintenance |
| Amazon SP-API Usage Fees | $2,400 - $12,000 | New 2025 per-call API fees from Amazon |
| Shopify API Integration | $10,000 - $20,000 | Developer time + maintenance |
| Data Validation & QA | $8,000 - $15,000 | Ensuring data accuracy |
| Making Sense of Amazon Data | $15,000 - $35,000 | Reconciling settlements, fees, refunds, and FBA complexity |
| Reporting/BI Tool | $6,000 - $24,000 | Looker, Tableau, or Mode |
| Dashboard Development | $20,000 - $40,000 | Custom report building |
| Ongoing Maintenance | $30,000 - $60,000 | DevOps, updates, fixes |
| TOTAL | $142,000 - $346,000/year |
Build It Yourself
Just for basic infrastructure—no reports included
$142,000 - $346,000/year
- • Raw data in a warehouse—that's it
- • Maybe 5-10 basic dashboards (not 45+ reports)
- • Requires dedicated team to maintain
- • Years to match ExpandFi's depth
- • Multiple fragmented systems to manage
- • Basic LTV insights at best
ExpandFi
Complete analytics platform, built over 4+ years
$1,164 - $139,164/year
- • 55+ purpose-built reports, ready today
- • Cohort retention, LTV, customer insights
- • Zero maintenance—we handle everything
- • Validated, accurate data you can trust
- • Continuous improvements & new features
- • Direct data warehouse access included
The table above shows what it costs to build basic data infrastructure—just getting data into a warehouse. It doesn't include building actual reports, which would take years of additional development to match what ExpandFi offers today.
Why spend years building basic plumbing when you could have ExpandFi today?
The Clock is Ticking
Amazon permanently deletes your customer data after 18 months. Once it's gone, it's gone forever.
Then Amazon deletes your customer transaction history permanently
Amazon Ads data visibility window—then it disappears from your console
ExpandFi stores your data indefinitely in your own data warehouse
ExpandFi Protects Your Data
The moment you connect, we start preserving every transaction, every customer interaction, every data point. Your complete history lives in your own data warehouse—with direct database credentials so you can query it anytime, build your own reports, or connect your favorite BI tools.
Every day you wait is data you'll never get back.
Ready to Get Started?
Join hundreds of e-commerce brands using ExpandFi to understand their true profitability and make data-driven decisions.
Questions? Contact us at hey@expandfi.com