Now live · ExpandFi Dash

One MCP to rule them all.

One connection — to Claude, Codex, or any MCP client — reads across every channel you sell on: Amazon, Shopify and TikTok, with Walmart on the way. And ExpandFi Dash pulls it all live, straight from the source APIs. You ask in plain English; Dash asks the source and hands back the answer — even AMC and Keepa, which live nowhere else.

START FREE TRIAL →SEE EVERY ENDPOINT ↓

_ included with every ExpandFi plan · works with Claude, Codex & any MCP client

claude — expandfi-dash

live pull

ExpandFi Dash · SP-API · Ads · AMC · Keepa · Shopify · TikTok Shop

›Ask Claude to pull anything live…

_ try asking

AMC new-to-brand by keywordCompetitor price history (Keepa)Full listing catalog + defectsStorage fees per SKULive campaign bids & negativesSubscribe & Save forecast

_ every channel, one place

Most tools stop at Amazon. We don't.

Most tools stop at Amazon. ExpandFi already spans Amazon, Shopify and TikTok Shop — with Walmart on the way — so you ask one question and get one answer across the whole business, not four dashboards you stitch together yourself.

live

Amazon

SP-API · Ads · AMC

live

Shopify

orders · refunds

live

TikTok Shop

alpha · 25 seats

coming

Walmart

marketplace

_ four dimensions of your data

The reports show what we've already validated. Dash goes straight to the source for everything else.

Raw data tables

source feeds

Processed tables

sales · customers

85+ Reports

validated

ExpandFi Dash

live API · new

_ the endpoint atlas

Six platforms. 121 live endpoints. One plain-English ask.

Not just Amazon Seller Central — Dash reaches across your whole stack. Here's every live surface, grouped by connector.

AMAZON · SELLER

48 live endpoints

Amazon Seller (SP-API)

The deepest surface. Everything Seller Central holds — inventory, fees, sales, brand analytics, catalog, promotions — pulled fresh.

Inventory — FBA & AWD

›FBA manage-inventory snapshot (available / inbound / reserved / unsellable)
›AWD inventory — true Amazon Warehousing total, inbound & reserved
›Inventory planning — 7/14/30/60/90-day velocity & days-of-supply
›Restock recommendations — quantity, ship date, supplier
›Stranded inventory with reason codes & fixes
›Reserved inventory buckets
›Inventory ledger — per-event detail, daily & monthly summaries

Fees & Finance

›Transaction-level finance events (shipment, refund, fee, adjustment)
›Monthly FBA storage fees per SKU
›Long-term storage fees & aged-inventory surcharge
›Estimated FBA fulfillment fees & referral-fee preview
›Reimbursements for lost / damaged units

Sales & Traffic

›Sales & Traffic — day / week / month
›…at parent-ASIN, child-ASIN, and SKU grain
›Sessions, page views, buy-box %, conversion

Brand Analytics (Brand Registry)

›Search Query Performance — top-100 queries per ASIN, full funnel
›Market Basket — what's bought together
›Repeat Purchase behavior

Catalog & Listings

›Merchant listings (all) — price, quantity, channel, status
›Listing defects & suppression flags
›Catalog item lookup by keyword or identifier

Promotions & Subscribe & Save

›Coupon performance — clips, redemptions, budget, sales
›Deal & promotion performance (Best / Lightning / price discount)
›Subscribe & Save performance + Amazon demand forecast
›Replenishment / S&S offer snapshot

Returns, Pricing & Feedback

›FBA customer returns
›Competitive offer-change events (buy-box flips)
›Seller feedback ratings & comments

AMAZON · ADS

26 live endpoints

Amazon Ads

Your live campaign configuration — the actual bids, budgets, keywords and negatives set right now — plus performance. This config exists in no report.

Amazon Marketing Cloud

The clean room. New-to-brand by keyword, path-to-purchase, DSP, audiences, and custom SQL. Exists in no report and no table — Dash is the only way in.

Attribution & incrementality

›Attributed events by conversion time & by traffic time
›New-to-brand by keyword — the question ROAS can't answer
›All conversions (ad-exposed AND organic) with exposure type
›Amazon retail purchases — item-level, ~5-year lookback

DSP & sponsored traffic

›DSP impressions & clicks (event level)
›Sponsored-ads traffic at user-day grain

Audiences & store

›In-market & lifestyle audience segments + metadata
›Brand store page views & engagement events

Custom

›Ad-hoc AMC SQL — run any query against your clean room
›Prime Video Channel enrollments & streaming (partners)

MARKET · COMPETITORDash-only

8 live endpoints

Keepa

The outside view. Competitor price & sales-rank history, best sellers, and deal monitoring — the one thing ExpandFi can't reconstruct from your own account. Dash-only.

Products & discovery

›Product detail — 2-year price, BSR, review-count history per ASIN
›Product finder — discover ASINs by BSR, price, brand
›Category tree lookup

Market & deals

›Best sellers by category
›Active deals & Lightning Deals (are competitors discounting?)
›Seller info — storefront, rating, FBA flag

OWNED · DTC

4 live endpoints

Shopify

Forensic-grade raw order & refund data for disputes, refund-reason audits, and field-level verification against the source.

Orders & refunds

›Bulk order export (JSONL) for a date window
›Refunds with reasons
›Single-order full detail
›Order fulfillments — tracking, carrier, status

ALPHA · 25 SEATS

18 live endpoints

TikTok Shop

A real, working connector in early access — capped at 25 shops by TikTok. Orders, video & shop performance, Fulfilled-by-TikTok inventory, settlements. Connect now while seats are open.

Sales & performance

›Orders & line items
›Product, SKU & video performance (GMV, GPM, CTR)
›Shop performance + shop-performance score & tier
›Bestselling products (1/7/30-day)

Inventory, finance & ops

›Fulfilled-by-TikTok inventory & change ledger
›Warehouses (FBT & seller-managed)
›Settlements — fees, commissions, net payout
›Promotions, coupons & shipment packages

_ on the horizon

And we're not stopping at six.

These connectors are already built and in validation. Connect your accounts now and we turn each one on as it's proven — no migration, no new tool.

Ad platforms

Google Adsspend & results
Meta AdsROAS by action
TikTok Adsintegrated report

Marketplaces

Walmart Marketplaceorders · WFS · recon
CChewy (DSCO)supplier orders

Payments & finance

Stripecharges · payouts · disputes

_ roadmap shown in good faith · timing not guaranteed · we'll flag each one the day it goes live

_ why not just use Amazon's API directly?

The raw APIs are a project. Dash is a sentence.

Amazon's SP-API and Ads API are powerful — and unforgiving: developer apps, role approvals, async report polling, TSV parsing, overlapping versions. Dash carries all of it.

Raw Amazon API

ExpandFi Dash

Getting connected

✓Sign in once with OAuth. Roles already approved. Ask in plain English

Getting the data

Request an async report, poll for minutes, download & parse TSV/XML yourself

✓One ask. Dash submits, polls, paginates & hands back the artifact

API version sprawl

Ads v1 / v2 / v3 overlap — easy to double-count spend ~2×

✓Best-version-per-campaign handled for you; de-duplicated

AMC & Keepa

Not in Seller Central at all — needs a clean-room engineer / paid Keepa plan

✓Both included. AMC new-to-brand and competitor history, on demand

Rate limits & throttling

You manage throttling, retries and quotas per endpoint

✓Metered & paced for you; identical re-asks within 7 days are free

Security

Long-lived API keys to store, rotate and leak

✓Read-only, short-lived credentials that auto-expire. No keys to leak

What you do with it

Raw rows. You still build the warehouse, the reports and the analysis

✓Lands beside your warehouse, 85+ reports & an AI specialist team

_ not just raw data

The data is the easy part. Understanding it is the product.

Dash gets you the data. ExpandFi Constellation makes sense of it — a team of 30+ specialist agents and guided skills, included, that read your live data and answer in plain English, with their sources shown. We already understand the hard stuff, so you don't have to.

the specialist team — a domain operator for every question

★

Ads Manager

SP / SB / SD bid & budget allocation, judged in LTP:CAC

★

AMC Scientist

Clean-room incrementality & new-to-brand

★

Retention Lead

Cohorts, LTV vs LTP, subscription economics

★

Fee Analyst

Every Amazon fee, why it moved, where you overspend

★

Inventory Manager

FBA / AWD / 3PL placement, restock, stranded stock

★

Catalog Auditor

Listing defects & compliance ranked by revenue

★

SEO & Brand Analytics

Keyword purchase-share, search-query gaps

★

Head of Growth

The CAC ceiling & the marginal acquisition dollar

★

Controller & Treasurer

Books hygiene, cash cycle, financing

★

Competitor Analyst

Keepa market intel, price-war windows

_ …and more — 30+ specialists spanning ads, retention, catalog, inventory, fees, finance & growth

guided skillsone-line playbooks that run a whole multi-step analysis for you

Growth diagnosis

Seven-dimension health assessment → prioritized plan

Spend & new-to-brand playbook

Where to spend more, per ASIN & keyword

COGS check

Verify your costs are accurate before trusting profit

Ask my business

The 5–7 highest-value questions for you right now

_ Dash is one layer of an all-in-one platform

Others sell you an access layer. We include it.

Dash isn't a separate tool you bolt on and pay for again. It ships inside ExpandFi — alongside your warehouse, 85+ reports and an AI specialist team — from $97/mo.

YOUR WAREHOUSE

Your own Postgres keys

Every ingested Amazon & Shopify table, queryable directly. Build anything on top — Dash lands right beside it.

See the data warehouse →

85+ REPORTS

Validated, in real time

LTV, cohorts, profitability, ads, retention — read in plain English by Claude, sources shown.

LIVE PULLSnew

ExpandFi Dash

The fourth dimension — Amazon, Ads, AMC, Keepa, Shopify & TikTok Shop, straight from the source.

YOUR AI TEAM

ExpandFi Constellation

31 specialist agents + guided skills — ads, retention, AMC, fees, listings, inventory — included.

_ how a live pull actually works

Instant to ask. Minutes to land. Honest about both.

Dash asks the source to generate the data fresh. Submitting is instant; results arrive minutes later, not seconds — that's the source working, not a failure. Pulls keep running when you look away, results stick around for 7 days, and re-asking is free.

✓Read-only — Dash never writes to your account
✓Short-lived credentials that auto-expire — no keys to leak
✓De-duplicated 7-day cache — identical re-asks cost nothing

typical turnaround

Live campaign & keyword configs, Keepa

seconds

Amazon Ads performance reports

~5–30 min

Inventory, fees, settlements, Sales & Traffic

~5–45 min

Brand Analytics (Search Query Performance)

~15–60 min

AMC clean-room queries

~10–30 min (data lags ~14d)

_ questions people ask

Frequently asked questions.

Can't I just connect Claude to the Amazon SP-API myself?+

You can, and for read access to your own account it isn't the full public-developer vetting. You register as a private developer inside Seller Central, Amazon runs an initial review (more involved for the restricted and buyer-data roles), then you self-authorize the app and manage the Login-with-Amazon tokens. That part alone is doable. The catch is that SP-API is only one of four separate setups, and the raw data still needs real work before it's safe to act on. ExpandFi does the whole thing for you in a couple of clicks, and walks you through what you're connecting so you actually understand it.

What is actually involved in connecting SP-API, Ads, AMC and Shopify?+

Each one is its own process with its own approvals:

Amazon Seller (SP-API): a Professional account, private-developer registration and an initial review, then self-authorization and token management.
Amazon Ads: a separate application to the Ads API, an approval you wait on, accepting the Ads terms, then an OAuth connection.
Amazon Marketing Cloud (AMC): advertiser eligibility, a provisioned AMC instance, an AWS environment, and someone who can write SQL.
Shopify: a custom app with exactly the right scopes and an access token you store safely and rotate by hand.

We set up all of them for you, and help you understand what each connection is and why it matters.

Why not just point Claude at the raw API data once it's connected?+

Because Amazon's API data is often stale, missing pages, duplicated, or scoped to the wrong marketplace, and an AI will give a confident, reasonable-sounding answer on top of bad data. When that agent can change bids, listings or inventory, a wrong answer has a real cost. Wiring it yourself means giving yourself a second job as a data engineer: scheduling and monitoring every pull, catching failed or partial reports, handling rate limits and expired tokens, deduplicating and normalizing, and verifying the data is complete before Claude ever sees it. ExpandFi has already done all of that, so the data Claude reads is clean, complete and verified.

I'm not technical. If I set it up myself, what am I really giving up?+

The easy part is pulling data once. The hard part, the part that decides whether you can actually trust a decision, is keeping that data clean, complete and current: deduplicating, normalizing, and handling stale or missing reports every day across Amazon, Shopify and TikTok. Build it yourself and you own all of that forever, on top of the setup and the babysitting. With ExpandFi it's out-of-the-box. You don't need an engineering degree or a data team. And you're not getting a one-time export that's stale tomorrow. You get a living data warehouse full of clean, processed data, 85+ reports, and a team of specialist agents, so you can spend your time making decisions instead of maintaining a pipeline.

I have a data team, or I'm technical. Is this deep enough for us?+

Yes. Under the plain-English layer sits the full depth. You get direct read-only keys to your PostgreSQL warehouse for any SQL you want, live pulls from the raw source APIs, and the Amazon Marketing Cloud clean room where you can run custom SQL across ad-exposure and conversion data. Your team can build dashboards, wrap it in your own MCP or API, and schedule cron jobs on top. Easy enough for a founder on day one, deep enough for a data scientist. Same platform, both audiences.

Is this read-only, or read and write?+

Read-only, always. Dash and the MCP never write to, change, or place anything in your Amazon, Shopify or ad accounts. Your credentials are short-lived and read-only by design, so nothing you or Claude runs can alter your business.

Which AI tools does it work with, and do I need to write SQL?+

Claude (Desktop and Code), Codex, or any MCP-compatible client. You sign in with OAuth, so there are no API keys to leak. You never have to write SQL to ask a question, but if you want to, you also get direct read-only keys to your Postgres warehouse.

Is my data secure?+

Yes. Sign-in is OAuth 2.1 with PKCE, credentials are read-only and auto-expire on a timer, and your warehouse keys are yours. Access is by the minute, never a standing password.

What does it cost?+

The MCP, your data warehouse and the Constellation specialist team are all included with every ExpandFi plan, from $97/mo.

Ask Claude anything about your business.

Dash is included with every ExpandFi plan. Connect your account and pull live data in minutes.

START FREE TRIAL →SEE PRICING