Data-driven insights on customer behavior, Amazon analytics, and e-commerce growth.
Forbes says sellers are fleeing Amazon for TikTok over rising fees. So I pulled 5 years of my own settlement data. The fees on my best product actually fell as a share of price, from 33.7% to 31.2%. Here's what the data really shows.
Your Amazon balance used to go to zero after each payout. With DD+7, it never does. We analyzed 13+ merchants to show exactly how much cash Amazon now permanently holds — and what you can do about it.
An 8-figure supplement brand increased ad spend 65%. Here's what happened to their CAC, customers, and margins — and the ExpandFi reports that gave them the confidence to do it.
Amazon fundamentally changed their Subscribe & Save program around July 2025. We analyzed $6 billion in seller data to understand what happened — and where those customers actually went.
