Data-driven insights on customer behavior, Amazon analytics, and e-commerce growth.
Amazon's new Subscribe & Save top-off discount extends S&S pricing to reorders. Who qualifies, who funds it, and the incrementality math on whether it pays for itself.
Prime Day moves units, but does it leave behind customers worth keeping? We took one brand's data apart, cohort by cohort, across Prime Day, Spring Deal Days, Black Friday, and Cyber Monday: new-customer volume, lifetime value, profit, CAC, and the discount-versus-mix split. All indexed.
Forbes says sellers are fleeing Amazon for TikTok over rising fees. So I pulled 5 years of my own settlement data. The fees on my best product actually fell as a share of price, from 33.7% to 31.2%. Here's what the data really shows.
Your Amazon balance used to go to zero after each payout. With DD+7, it never does. We analyzed 13+ merchants to show exactly how much cash Amazon now permanently holds — and what you can do about it.
An 8-figure supplement brand increased ad spend 65%. Here's what happened to their CAC, customers, and margins — and the ExpandFi reports that gave them the confidence to do it.
Amazon fundamentally changed their Subscribe & Save program around July 2025. We analyzed $6 billion in seller data to understand what happened — and where those customers actually went.
