For Walmart Marketplace sellers
True profit per Walmart item.Real customer value.
Most Walmart sellers can tell you what they sold last month. Far fewer can say which items made money after referral fees, WFS charges and returns, or which customers were worth acquiring. ExpandFi answers both.
Strictly read-only. We never create, change or delete anything in your Walmart account.
One item, one order
From sale price to what you keep
- Sale price$32.00
- Referral fee−$4.80
- WFS fulfillment−$4.25
- Returns−$0.95
- Cost of goods−$11.20
- True profit$10.80
One customer, over time
Cumulative profit from the same buyer
- First order
- $10.80
- After 12 months
- $43.20
- Orders
- 4
Revenue is the easy number.Profit is the one that counts.
We read your Walmart orders, returns and settlement reports and rebuild them into what Seller Center doesn't give you: a real customer file and a real P&L.
Referral and WFS fulfillment costs come from the settlement reports Walmart actually issued, not a rate card, and we check that every settlement file balances before we build a number on it. Returns land against the order that caused them, line by line.
Because we rebuild the customer file, not just the order list, you see who comes back, how often, and what a Walmart customer is worth over time instead of on day one.
Stop steering by revenue. Start steering by profit: know which items to push and which customers are worth winning.
Built for how Walmart pays you
Every number traces back to the orders, returns and settlements Walmart sent.
See true profit per item
Sale price minus referral fee, fulfillment, returns and your cost of goods, for every item you sell.
WFS versus seller-fulfilled costs
WFS and seller-fulfilled orders stay separate, so you see what each way of shipping really costs.
Know your real customer value
What a Walmart customer is worth over time, not just on the first order.
Fees reconciled to settlement
Fees come from the settlement reports Walmart issued, and every file is checked to balance first.
Find your best repeat buyers
See who comes back, how often, and which items bring them back.
Returns matched to orders
Each return lands against the order that caused it, line by line.
Spot margin leaks fast
Find the items where fees, returns or fulfillment quietly eat the margin.
One P&L, every channel
If you sell on other channels, they sit beside Walmart in one P&L.
Pull source data anytime
Request fresh data from your Walmart account on demand when you want to check a number.
Read-only and secure
View-only access. We never create, change or delete anything in your Walmart account.
We read. We never write.
ExpandFi is strictly read-only. We request only the access the job needs, and we never create, change or delete anything in your Walmart account.
View-only access
Every permission we ask Walmart for is view-only. You see the full list on Walmart's own consent screen before you approve.
Nothing written back
No listings, prices, inventory or orders are touched. Your Walmart account works exactly as it did before you connected.
Encrypted and revocable
Access tokens are stored encrypted. Disconnect in ExpandFi and we delete every token we hold for you. You can also revoke us in Seller Center under Connected Apps.
Three steps to your first P&L
- 1
Create your account
Sign up for ExpandFi and add your brand.
- 2
Connect Walmart
Start from the ExpandFi Connectors page, or from Seller Center under Apps. Approve view-only access on Walmart's consent screen.
- 3
See what you keep
We read your orders, returns and settlements, then build item profit and your customer file.
Priced by your sales volume
One plan with everything included. Your tier is set by your trailing 12-month sales. Tell us roughly where you are and we'll send you your price.
Know what every Walmart item really earns
Connect your Walmart account and see true profit per item and real customer value.
Questions? Contact us at hey@expandfi.com